With the publication of his work, Scientific Advertising , in 1923, the American Claude Hopkins left a real mark on the history of copywriting and the science of writing.
Considered the father of modern copywriting, Hopkins Clipping Path Service established the foundations of this branch of writing in his book. When talking about advertising ( advertising), the work became a must-read guide for all commercial writers.
That includes writing web content, which is nothing more and nothing less than copywriting adapted to the Internet ecosystem.
Some things have changed since Claude published his work. If before copywriting had as its objective the direct sale of a product or service, today a blog article has the task of informing and educating.
So, keep reading this article and learn a little more about the science of writing. You will understand how web content influences our brain and why that matters to you as a writer. Let us begin!
We are now going to learn a little more about this universe of Google Insights and understand it, in addition to knowing how it can work as a benefit for your company, since knowing your people will never be too much.