Sample-page.html Advertising Continue reading below 301 redirect old-sample They suggest creating a spreadsheet with the old site URLs in one column and the new site URLs in another column. This can obviously take a long time, so be sure to prioritize and start with the pages that get the most traffic. We tried this and found that it works great once you get the hang of it. 5. Try to keep the same URL structure If you do this, your redirects should be pretty straightforward. All you need is to redirect your website pages from the old site to the same pages on the new site. Again, according to HubSpot, all you'll need for this are a few lines of code. They recommend using the following and then swapping your Advertising Continue reading below 6. Shout your new brand from the rooftops Definitely update all your social media sites. Depending on the social media platform, this can be easy or difficult.
There are a few things to keep in mind when rebranding on social media: Facebook only lets you change your page name hair masking service and URL once . Just once. So keep that behind your head if you decide to make a change. There are a lot of ids that aren't used on Twitter, so if someone has the one you want but isn't active, contact us to see if you can support it (that's what Twitter suggests as they are very slow to deactivate these accounts themselves). LinkedIn is an easy site to manage when rebranding, unless someone already knows your company name. If so, you may need to change your business name a bit (consider keeping the same name, but adding a tagline after it). To change the URL, you must contact LinkedIn directly. This article goes into more detail on how to update your social media sites.
Also, if you don't feel like your social media game is up to par, you can check out this guide to learn how to improve your social media presence. In addition to updating your social platforms, spread the word about your new brand through press releases, email announcements, guest posts, and other forms of online advertising. Promoting your new brand can only help, so don't skimp on this or all your hard work might be for nothing. Advertising Continue reading below Finally, to know if your marketing is working, be sure to monitor your new site's traffic and rankings. It's not uncommon to get things wrong when rebranding, considering everything that goes with it; just be sure to be diligent so you can spot and fix mistakes quickly. 7. Don't forget your mobile site! Marketing through mobile devices is just as popular, if not more so, than actual computers. Don't overlook your mobile site when rebranding.