Huff Industrial Marketing) and KoMarketing, a B2B online marketing agency. Nearly two-thirds (64%) of respondents indicated that they wanted to see contact information on the home page of vendor websites (Figure 3), with 51% indicating that detailed contact information was the content that was most lacking on provider websites (Figure 4). B2B Website Usage Data Figure 3: Huff Industrial Marketing/KoMarketing Survey Data B2B Website Usage Data Figure 4: Huff Industrial Marketing/KoMarketing Survey Data Marketing Tip: Tell Your “Made in USA” Story “Made in the
USA” can be a big selling point for manufacturers marketing to manufacturers. To take advantage of this, vendors may want to take a few pointers from companies that market to consumers — that is, to put more effort into telling their “Made in US” story through strategies. covered Raster to Vector Conversion in Part 2 of this series, including robust “About” pages, video, and PR. Conclusion For manufacturers who market to other manufacturers, relationships are still very important to the sales process, even as technology changes the way we communicate with each other.
To build brand awareness, it's important that your marketing strategy incorporates the more time-consuming face-to-face tactics such as trade shows and industry events, as well as integrated offline and online tactics that include public relations, research, advertising and content marketing. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. Confusion of Initial Interests Heads Up Again in