Marketing is an area that is always on the limit. You can work long hours, perceive the most relevant data to read a situation, be up to date with all the latest Jewelry Retouching Service news, work with a capable and qualified team, you can be the best at what you do; but none of that matters if you slip up.
So that this does not happen to you, we have prepared this article listing the most common mistakes when making a digital marketing strategy .
1. The briefing.
Less is more! Another very popular phrase. Well, this is where it is best applied, after all, the word brief means brief. The briefing is an initial document containing, in summary form, all the relevant information to prepare the campaign. Name of the client, information about the company, the type of public to which the message will be directed, the type of language that will be used, etc.
It must be generated by your client, who, supposedly, is the one who knows their needs and objectives. That is why it is very important that you offer advice, in the event that you notice any type of doubts in relation to said document. Many times the a